I remember that momentous day over FIVE years ago so clearly when Valerie, (my younger sister and first of us Talbott sisters to get married), said “yes!” to her handsome college sweetheart. Val wanted a big, bold, and beautiful wedding, and why not? It was totally her to a “t”!
I have always loved flowers, and as long as I can remember I would run out to my mom’s gardens and cut black-eyed Susan’s, zinnias, greens, and other beautiful flowers of which I had no idea what their name was, and arranged a beautiful bouquet to sit proudly in each room of my parents house growing up. So I thought I would offer Valerie my services to take on the florals for her wedding.
I had experience, right? No biggie! This would be one of those moments where everything would be just MAGNIFIED. I would just cut “more”, buy “more”, spend “more”, design “more”, set-up “more”, etc. Done. Easy-peasy.
Ha, yea right!
I spent hours pouring over hand-written scribbles, drawings, scratches, prices, quotes, trying to make sense of it all. How could I bring this to life? How could I make it all beautiful for Val and Ryan? Dear Lord, please help me not make this a huge failure! I was so frustrated and had no idea how to set priorities, create a timeline, where to purchase, or even what flowers would be in season!
However Val and my family believed in me…maybe a bit too much! They had confidence that I could do it. And with my “I can do it all” and overly optimistic outlook on life, I blazed on through and learned as I went!
I was so shocked when friends and family told me they loved the flowers. They loved the beauty, the asymmetry, the boldness, the atypical designs, the colors, the style, etc..
Sure, I look back and GASP “Did I really do that? Or think THAT looked FINISHED or good?!?” at some of my designs. But who doesn’t do that?
I learned, and I mean I learned good through this FIRST! I walked away with so many lessons and confidence tucked under my belt. But what was most impactful to me was not what I thought, but how my customer felt. And from that moment I knew it was about my CUSTOMER. I wanted that to be a pillar of any future business I had.
For us at Forte Florals it will always be ABOUT THE CUSTOMER. Val LOVED the flowers, loves the pictures with our added floral touches, and loves the memories from their day. And I got to be part of that. Oh wow! Thank you, Valerie, for giving me the opportunity to try – and for the impetus for Forte Florals!!